ART DIRECTOR

  • dianne.erwin@gmail.com
  • 727.510.6013
  • www.dianneerwin.com
  • 10239 Scull Creek Dr. Austin

Hi, I am an Art Director living in Austin, with 17 years extensive experience designing for agencies, and brands in the digital and print marketing space. Proven graphic design & typography skills, social media, branding systems, rich media, e-commerce, user experience design & digital storytelling. From conceptualizing, designing and prototyping digital products to curating brand experiences. I approach problems from the user and consumer point of view and craft solutions that combine brand value, experience design, and technology into one beautiful visual experience.

SKILLS

➢ Digital Marketing
➢ Strategic Planning
➢ Art Direction
➢ Responsive Design
➢ Team Leadership
➢ Social Media Planning
➢ Presentation Skills
➢ Content Creation
➢ Story Telling
➢ Web/Mobile Design
➢ Adobe Creative Suite
➢ Power Point
➢ PMS Software
➢ MS Office

EXPERIENCE

DE CREATIVE AGENCY

Art Director

2010 to Present

o Oversaw and managed creative teams on freelance and contract projects supporting marketing goals, partnership, experiential, and digital activations. High quality work led to many repeat clients and referrals as well as positive accolades.
o Guided brands of all sizes in the development of brand identity packages, color pallets, and style guides to create a competitive edge.
o Launched and optimized social media campaigns and e-commerce sites to drive sales growth.
o Oversaw and worked with designers, photographers, copywriters, agencies, and freelancers on campaign development.
o Launched fitness-fashion brand from ideation to product manufacturing (Jeva Design Lab). Developed marketing plan and gained 3K+ social media followers in year one, grew sales from tapping into influencers, and leveraged national pop-up shops.

BRANDS

➢ Blondie Comic Strip
➢ Link Dental
➢ Rawson Saunders
➢ Eyeshop
➢ HarperCollins
➢ King Features Syndicate
➢ Jeva Design Lab
➢ Budget Blinds
➢ Surftech Surfboards
➢ Toyota
➢ O’Neill Clothing
➢ Quiksilver & Roxy
➢ DC Shoes
➢ Motorola
➢ Neutrogena

Blondie Comic Strip​

Art Director

2010 to 2019 

o Developed strategic plan and executed a rebranding project for The Blondie comic strip. Presented detailed plans to management. Created compelling marketing strategies, which attracted a broader target market and opened the brand up to new co-branding projects.
o Spearheaded and led a team of 5 on rebranding project including 52-page book with revamped logos and graphics. Received positive feedback from key stakeholders as rebranding efforts increased revenue via co-branding partnerships.
o Increased global reach by 20% via development and execution of creative social media strategy to engage new users.
o Improved communication, budgeting, and time management among the dispersed team by implementing new PMS systems.
o Led website redesigns focusing on UX, UI, and responsiveness, which increased reach and user experience for comic readers.

Intrests

➢ Health & Wellness    
➢ Personal Development
➢ Fitness 
➢ Fashion 
➢ Paleo Lifestyle 
➢ Music 
➢Art 
➢Hiking 
➢Swimming 
➢Surfing 
➢Snowboarding 

O’Neill Clothing/ La Jolla Group, Irvine, CA​

Art Director

2004 to 2007

o Recruited to direct and launch national ad campaigns for O’Neill’s women’s & girls’ brands.
o Directed 300 projects per year and increased sales 15%.
o Managed marketing, sales, and design teams to ensure projects consistently met projected budgets and timelines.
o Planned and executed four photoshoots per year with a $250K budget.
o Supervised and designed marketing and promotional materials for online, outdoor and print.
o Collaborated with user experience design teams to maintain consistent design language across the digital experience.
o Partnered closely with sales management to align with sales goals.
o Built stronger team by evaluating, hiring, and training new staff. Worked to aligned team and projects with strategic agenda.
o Formulated and implemented global branding guidelines that ensured synchronization of all global marketing efforts.

Education

International Academy of Design and Technology, F.L. 
BFA in Graphic Design 

College of Charleston, S.C. 
BFA in Painting & Drawing 

Major:

Studio Art 

Minor: Art History

Quiksilver/Roxy, Huntington Beach, CA

Graphic Designer/ Art Director 

2000 to 2004

o Partnered with global licensees across Europe and Asia to ensure brand consistency across all media.
o Assisted in styling and planning photoshoots and was ultimately promoted to art director due to high-quality results.
o Led teams in multiple co-branding projects per year to expand brand exposure among target. Developed branded cellphones, cars, trade show booths, surfboards, and more.