Collaborating closely with NI’s internal branding and marketing teams, I translated their updated brand guidelines into clean, impactful designs that communicated both credibility and innovation. Working within tight timelines, I streamlined the creative process, integrated stakeholder feedback, and ensured consistent execution across deliverables.
The final assets not only aligned with NI’s new brand vision but also played a key role in elevating their market perception at a pivotal moment—reinforcing brand strength and appeal to potential buyers and investors.
NI Global Brand Portal – Building a Scalable Brand Ecosystem
Brand Governance | UX Strategy | Creative Systems | Full-Time Contract with NI
As part of NI’s global rebranding initiative, I played a key role in the development and launch of the NI Global Brand Portal—a centralized, user-friendly platform designed to house all brand assets, guidelines, and tools for internal teams and external partners around the world.
Working cross-functionally with branding, marketing, and development teams, I helped define the structure, content strategy, and visual approach for the portal. My focus was on creating a scalable, intuitive system that made it easy for global teams to access, understand, and apply the new brand identity consistently—no matter the region, language, or business unit.
Key contributions included:
UX and content mapping to ensure intuitive navigation across guidelines, templates, and downloadable assets
Visual design and layout direction that aligned with the new NI brand aesthetic
Quality control and creative review, ensuring all uploaded assets met the highest design and consistency standards
Collaboration with developers to bring the portal to life across responsive formats and ensure long-term scalability
The result was a strategic tool that supported brand governance across a complex, global organization—empowering teams to maintain visual and messaging integrity across all touchpoints.
CORPORATE BRANDING
As a contracted creative partner for NI, I was engaged to support a high-visibility corporate rebrand during a critical period as the company prepared to position itself for sale.
