MARKETING

I led a strategic creative overhaul of Blondie’s social presence—revitalizing its identity through data-led insights, trend-driven content, and bold storytelling. 

This included a full brand refresh that increased digital engagement by 30%, the development of multi-platform content calendars, and the implementation of brand governance systems that streamlined content creation and ensured visual consistency. The campaign’s cultural impact culminated in a $1.3M feature in The New York Times, amplifying media relevance and reach.

By aligning cross-functional teams and creative partners, I delivered a modernized digital footprint that reconnected this legacy brand with a new generation—without losing the essence that made it iconic.