My Resume – dianneerwin

DIANNE ERWIN

Creative Director

SUMMARY

As an imaginative designer and forward-thinking marketing strategist with a strong foundation in creating impactful brand solutions, I excel in leading cross-functional teams from conceptualization to execution. My expertise includes developing strategic brand campaigns, managing creative projects, and delivering high-quality, visually compelling assets that align with brand objectives and market trends.

With a Bachelor’s in Painting and Drawing and another in Graphic Communications, I began my career in the surf industry in California, receiving exceptional training from leading creative minds. This experience honed my skills in brand development, marketing strategy, and creative direction.

Key strengths include:

Strategic Brand Development
Creative Campaign Management
Cross-Functional Team Leadership
Market Trend Analysis
Visual Communication
Project Management
Content Creation and Optimization
Stakeholder Collaboration
Business Outcome Achievement

Recognized for my leadership skills, I am adept at fostering teamwork among diverse stakeholders to produce visually engaging and strategically astute creative assets that drive business growth.

EXPERIENCE

Senior Designer, National Instruments (NI) (Contract) Liaison Creative + Marketing

Austin, TX • May 2020 – November 2023

Collaborated with stakeholders to develop a global brand guidelines portal using Frontify software.
Introduced and integrated Foleon, a digital content creation platform, to enhance company content strategy while driving traffic to our .com experience.
Developed long-format interactive, media-rich, and engaging content experiences using Foleon Docs.
Ensured all Foleon Docs were web-based and responsive across various devices.
Generate and execute creative projects and marketing collateral.
Directly liaise with C-Suite executives to craft visually compelling keynote presentations.
Facilitate NI’s seamless transition to Emerson Electric through active rebranding efforts.

Digital Marketing Manager / Social Media Manager

Blondie Comic Strip • January 2010 – January 2022

Spearheaded a comprehensive brand refresh, including the introduction of a new character, updated color palettes, and logos.
Developed and implemented a corporate branding style guide to ensure consistency across all marketing materials.
Secured an interview with the New York Times to highlight the brand refresh and new character.
Led strategic rebranding initiatives using storytelling and market insights.
Developed and implemented a corporate branding style guide to ensure consistency across all marketing materials.
Ran targeted social media campaigns to create awareness and excitement around the brand refresh and new character, resulting in growth from 4k to 23.5k in one year.

Freelance Designer / Art Director

Dianne Erwin Creative, Austin, TX • March 2010 – December 2021

Led teams on freelance and contract projects to ensure alignment with marketing goals, partnerships, experiential events, and digital activations.
Managed project budgets while prioritizing quality, resulting in on-time delivery of exceptional creative outputs that exceeded client expectations.
Formulated cohesive brand identities, advertising strategies, and engaging digital/print campaigns.
Advised brands of all sizes on developing and managing digital branding, content creation, videos, direct mail, and outdoor advertising.
Launched two startups from conceptualization to distribution, including marketing planning and sales expansion through influencer partnerships.

Art Director

O’Neill Clothing & Wetsuits Divisions, Irvine, CA

• Led rebranding efforts and initiated national ad campaigns for O’Neill women’s brands, achieving a 15% increase in sales.
• Collaborated with the marketing team to develop cohesive branding strategies.
• Assisted in the production of apparel graphics and product packaging.
• Contributed to the design and layout of the seasonal catalogs.
• Ensured all designs adhered to brand guidelines and quality standards.
• Organized and executed four photoshoots annually, managing a budget of $250K.

Graphic Designer / Art Director

Quiksilver / Roxy, Huntington Beach, CA

Led global branding initiatives by collaborating with licensees in Europe and Asia, while ensuring seamless integration of brand identity across diverse markets and mediums.
Directed and executed numerous co-branding projects to expand market presence.
Managed all aspects of artistic endeavors, including styling and planning photoshoots, to enhance the brand’s visual narrative and resonance.