Social Media

My goal was to assist in the evolution of the Blondie Comic Strip to attract a younger demographic. Reaching new fans on social media presented a challenge, as I had to study and analyze numerous metrics. I developed and executed targeted social media campaigns, which catapulted Blondie Comics' Instagram following from 4k to 23.5k in just one year. This strategic growth significantly enhanced brand engagement and expanded the comic’s reach to a broader audience, ultimately revitalizing the brand and making it more relevant to a new generation of readers. I ran targeted campaigns and contests to grow the following organically, focusing on engaging content that resonated with a younger demographic. In addition, I collaborated with artists to create video content, showcasing more dynamic and visually appealing material. This approach not only enhanced the overall appeal of the content but also broadened the comic's reach. By combining these efforts, I was able to significantly grow Blondie Comics' Instagram following and deepen engagement with a wider audience.

I managed the social media accounts for Budget Blinds and Jeva Design Lab, focusing on growing their following and building a strong brand presence that effectively drove customers to make a purchase or explore more on their respective websites. Jeva Design Lab was a fitness clothing line I started during COVID as a creative outlet, allowing me to blend my passion for design and fitness with entrepreneurship. Through targeted social media strategies, I successfully increased engagement for both brands, leading to greater customer interest and conversions.