ART DIRECTION

As a full-time embedded creative with National Instruments (NI),
I led the design and execution of large-scale digital and print ad campaigns.

The campaign featured dynamic video placements across key high-traffic areas, including terminals, baggage claim, and escalators.

The result: a bold, high-visibility brand activation that made a memorable impression on a critical audience segment, reinforcing NI’s position as an industry leader at a high-stakes moment.