Art direction that actually moves the needle. I shape the look, craft the stories, and guide teams from idea to launch—so every visual ladders to the business, not just the mood board.
Art-directed studio and lifestyle photography for Bev Pop—shot lists, set styling, color system, and lighting—to capture the “drop, melt, cheers” ritual and clean, organic ingredients.
The result: bold, craveable visuals that powered ads, social, pop-ups, and retail—one cohesive look across every channel.
I built Jeva Lab’s visual world from zero to “add to cart.” From naming and identity to packaging, shoots, and storefront, I defined a clean, performance-first look: bold typography, confident color, and sleek product styling that reads “athletic science, not gym clichés.” I led studio and lifestyle photography (shot lists, lighting, set design), created motion and static ad systems for paid + social, and designed modular templates so content scales without looking templated. Every touchpoint—labels, PDPs, email, reels, retail POP— ladders to the same story: smart, functional fitness made beautiful (and built to sell).
