I built NI’s Frontify branding portal as the single source of truth—identity, messaging, tone, visual rules, asset libraries, and production-ready templates. With role-based access and live training, global teams ship consistent, on-brand work—ready for Emerson.
Through a streamlined project workflow and cross-functional collaboration, I integrated stakeholder insights to enhance both creative impact and buyer relevance. The result: high-quality, brand-consistent materials that strengthened market perception, supported sales enablement, and delivered a unified brand experience across all touchpoints.
I led the redesign of marketing collateral as part of NI’s corporate rebrand—transforming legacy assets into a cohesive, modern visual system that reflected the company’s new strategic direction. Partnering closely with brand, marketing, and sales teams, I ensured every piece aligned with our refreshed identity and market positioning.
Through a streamlined project workflow and cross-functional collaboration, I integrated stakeholder insights to enhance both creative impact and buyer relevance. The result: high-quality, brand-consistent materials that strengthened market perception, supported sales enablement, and delivered a unified brand experience across all touchpoints.
