SOCIAL MEDIA
As part of a broader initiative to evolve the Blondie Comic Strip for a modern audience, I was brought in to reposition the brand and expand its relevance among younger readers. The challenge: transform a beloved legacy comic into a digitally engaging presence without losing its core identity.
Through audience analysis, performance metrics, and trend research, I developed and executed a series of targeted social media campaigns that organically grew Blondie Comics’ Instagram following from 4K to over 35.6 K in one year.
Key tactics included:
– Launching engaging contests and content series tailored to a younger demographic
– Collaborating with artists to develop dynamic video content that brought classic characters to life in new ways
– Creating a consistent brand voice and visual style that honored the comic’s heritage while modernizing its appeal
The result was a strategic and measurable increase in brand engagement, reach, and cultural relevance—successfully positioning Blondie for a new generation of fans while preserving the charm that made it iconic.
I led the social media strategy and content execution for Budget Blinds and Jeva Design Lab, with a clear focus on building brand awareness, driving engagement, and increasing customer conversions.
For Budget Blinds, I developed platform-specific strategies that elevated the brand’s visual presence and directed traffic to key product pages—boosting visibility and driving measurable interest in custom window treatments.
Jeva Design Lab, a fitness apparel brand I launched during COVID, was a personal entrepreneurial venture that allowed me to merge my background in design with my passion for wellness. I created the brand identity from the ground up and used targeted social campaigns to grow a loyal audience, increase engagement, and convert interest into sales.
For both brands, I implemented:
– Strategic content calendars aligned with product drops, promotions, and seasonal campaigns
– Engaging visual content and storytelling that highlighted brand values and benefits
– Audience-specific messaging and CTAs designed to deepen brand connection and drive traffic to each website
The result was sustained growth in audience engagement and site traffic, turning casual browsers into active customers.
