I played a key role in the development and design of Outperform a content site for National Instruments, leading the conceptualization, design, and execution of an engaging, user-friendly online experience. My responsibilities included creating interactive content, optimizing the user journey, and collaborating closely with development teams to ensure a cohesive and responsive site. The successful launch of the site significantly enhanced brand authority, driving user engagement and increasing traffic to National Instruments .com experience. Click here to view the site. Side note I was responsible for the logo design on this one as well.
I designed a 14-page responsive Corporate Impact Report for NI, taking it from initial "LARGE" brief to final launch as an interactive site built in Foleon. Starting with wireframes in Bluscape, I guided the project through multiple iterations, adding animated infographics, embedded videos, and strategic landing pages to enhance user engagement. The final product not only showcased NI’s impact but also drove significant traffic to their .com experience. This project was built in 2023 showcasing our previous year of impact. I have a passion for sustainability efforts so this was a fun project for me! Click here to view the report. Below are the wire frames I created, and the actual home page.
