During the pandemic, I launched my own fitness clothing line, where I managed every aspect of the business from initial concept to execution. I handled design and product development, creating an on-brand, high-quality fitness apparel collection that resonated with our audience. Alongside this, I directed photoshoots, planned and executed pop-up events, and managed all digital advertising efforts to build brand awareness and drive sales. I embraced the challenge of learning new skills while juggling multiple roles, from creative direction to logistics. My husband and I also started a popsicle company called BEVPOP during COVID. Although it didn’t last long, the experience taught me invaluable lessons about entrepreneurship, market dynamics, and adaptability. Through both ventures, I gained practical knowledge in branding, marketing, and business management, all of which have helped sharpen my creative and strategic approach. You win some, you lose some, but every experience counts!