CAMPAIGNS

Design and execution of a large-scale digital ad campaign for NI at the Austin Airport, crafting four dynamic video ads displayed across terminals, baggage claim, and escalators to captivate incoming event attendees. I led the entire process from initial concept to final delivery, working closely with a cross-functional team to ensure brand messaging was consistent and deadlines were met, significantly boosting NI’s visibility among a crucial audience.

I successfully created impactful ad's for NI that met the briefs and resonated with the target audience. This project demonstrated my ability to blend creative design with strategic thinking, resulting in effective and visually appealing digital and print ad campaigns.

I developed targeted campaigns for Budget Blinds aimed at reaching a diverse demographic, focusing on homeowners seeking quality and customization in their window treatments. By leveraging data insights, I identified key audience segments—families, young professionals, and retirees—tailoring creative content to each group’s preferences and lifestyle. My campaigns emphasized the unique selling points of Budget Blinds, such as superior product quality, affordability, and free in-home consultations, while showcasing real-world installations to inspire potential customers. Using a mix of digital advertising, social media content, and direct mail, I crafted compelling messages that highlighted the brand’s personalized service and wide selection, driving significant engagement and lead generation across multiple channels.